CCTV
DIRECTOR: Shanric
YEAR: 2008
CLIENT: CCTV
I designed the international version of CCTV.com. As CCTV’s official global online platform, it serves as a key channel for authoritative news dissemination, cultural exchange, and connecting international audiences worldwide.
我于2008年负责央视网国际版的设计工作。作为央视官方全球线上平台，它是权威新闻传播与中外文化交流的核心窗口。
Official Film Promotion
DIRECTOR: Shanric
YEAR: 2008
CLIENT: The classical Chinese play
I designed the interactive website for the classical Chinese play The Legend of the White Snake. My designs conveyed the opera’s Chinese fantasy setting by incorporating traditional Chinese art such as ink brush-style artwork and calligraphy.
围绕《白蛇传》打造官网，将中国传统水墨晕染元素融入页面布局，辅以笔触晕开的动态效果，让中国古典美学与剧目气质深度契合。
TradeRibon
DIRECTOR: Shanric
YEAR: 2010
CLIENT: QIHOO
We delivered a comprehensive design solution for TradeRibon.com, a global e-commerce platform launched in 2010. Our work spanned from defining the homepage style and building the page structure to optimizing the checkout process and creating visual packaging for brand promotion—with a consistent focus on delivering a seamless user experience to support the platform’s global expansion.
我们为 2010 年上线的全球电商平台TradeRibon.com 完成全案设计：从首页风格定调到页面结构搭建，从下单流程优化到品牌推广视觉包装，全程聚焦流畅用户体验，助力平台全球化布局。
Official Website Design of The Message (Golden Horse Awards Film)
DIRECTOR: Shanric
YEAR: 2009
CLIENT: Huayi brothers Media Corporation
I designed the official interactive website and other promotional materials for the 2009 internationally award-winning film The Message. Guided by a scenario-based design philosophy, the website integrates immersive 3D audio-visual effects of wind sounds—elements that not only amplified the film’s atmospheric tension but also drove strong engagement during its pre-release promotion, achieving remarkable publicity results.
我为 2009 年国际获奖影片《风声》设计了官方互动网站及其他宣传物料。设计中以场景化理念为核心，融入风声的立体视听效果，既强化了影片的悬疑氛围，也为前期宣传带来了良好反响。
