UI&UX Design

58.com

DIRECTOR: Shanric
YEAR: 2009-2025
CLIENT: 58.com

Strengthen 58’s sub-brand identities: Develop comprehensive brand visual guidelines by analyzing user personas, integrating core corporate values with design trends, and building a systematic, unified visual language.

Drive business growth through design: Optimize user experience to enhance recognition and efficiency in key user flows, ultimately boosting platform orders and revenue.

Establish a unified 58 visual design system:
Design strategy: Adopt scenario-based design, layered user needs, and personalized recommendations to improve distribution efficiency and overall experience.

推进58 各子业务品牌建设:品牌视觉规范深入解析用户画像,融合企业核心价值与前沿设计趋势,确立清晰的设计理念,最终以系统化视觉语言构建系统化的品牌视觉规范体系。

助力业务目标达成,挖掘设计价值:通过设计优化,帮助用户在核心流程中快速认知并高效使用服务,最终实现平台订单量与企业收益的提升。

建立 58 体系化视觉设计语言:采用场景化设计、用户需求分层、个性化推荐,同步提升分发效率。