Phycial Expression
DIRECTOR: Shanric
ART DIRECOR: Han Lu
YEAR: 2025
CLIENT: Physical Expression
Physical Expression focuses on restoration, transformation, and mind-action harmony, creating an urban body-mind healing space through professional training.
Design serves:
Women (20–45): professional, refined, comfortable
Teens (9–18): vibrant, approachable
The “PE” logo combines Pilates motion in “P” and stretching lines in “E”, with a minimalist style.
Colors: mint/light grass green (relaxation), pale lavender/gray-purple (transformation), off-white/light apricot (clarity).
Smooth lines, soft textures, and open space convey minimalist elegance, expressing body language and mind-action harmony for a unified brand experience.
“身体语言” 以 “身体修复 — 内心蜕变 — 心行合一” 为核心，通过专业教学解决身体问题、带动内心转变，打造都市身心疗愈空间。
设计适配两类受众：对 20-45 岁女性，传递专业舒适的小资感；对 9-18 岁青少年，用流畅线条、明快视觉强化活力亲和力。
Logo 以 “PE” 为核心，“P” 融普拉提动作形态，“E” 模拟身体舒展轨迹，极简显识别度。品牌色用薄荷绿 / 浅草绿显放松、淡薰衣草紫 / 灰调紫喻蜕变，搭米白 / 浅杏色增通透；视觉以流畅线条、柔和质感、适度留白，契简约小资审美。
外在视觉转译 “身体语言”，内在氛围传 “心行合一”，实现视觉共鸣与体验闭环，塑独特品牌形象。
