Strengthen 58’s sub-brand identities: Develop comprehensive brand visual guidelines by analyzing user personas, integrating core corporate values with design trends, and building a systematic, unified visual language.
Drive business growth through design: Optimize user experience to enhance recognition and efficiency in key user flows, ultimately boosting platform orders and revenue.
Establish a unified 58 visual design system:
Design strategy: Adopt scenario-based design, layered user needs, and personalized recommendations to improve distribution efficiency and overall experience.